Catalyst PR: AI Automation & Agentic Tools

Overview

Automate Digital built an AI automation framework for Catalyst PR that uses specialised AI agents for research, campaign ideation, content drafting, journalist outreach and performance tracking. It cuts manual touchpoints by 60% and delivers PR campaigns in days instead of weeks.

The Client

Catalyst PR runs PR campaigns for its clients. Each campaign needs research, a creative angle, written content, journalist outreach and reporting on results.

The Challenge

Catalyst PR faced the challenge of scaling their PR operations while maintaining quality and speed. Manual processes for campaign ideation, content creation, journalist outreach, and performance tracking were creating bottlenecks. The team needed a way to automate repetitive tasks while keeping their strategic edge intact.

This is a common problem for PR agencies. Much of the time on a campaign goes to steps that repeat on every campaign: collecting data, drafting first versions, finding the right journalists and chasing replies. When these steps are manual, the number of campaigns a team can run is limited by hours, not by ideas.

Our Approach

Rather than building a monolithic system, we deployed specialized AI agents that work together. Each agent has one job, and the framework orchestrates Catalyst PR's internal applications so that the output of one step becomes the input of the next.

• Research Agent: Continuously monitors news, trends, and data to identify campaign opportunities
• Ideation Agent: Generates creative angles and campaign concepts based on research findings
• Writing Agent: Produces high-quality content tailored to different outlets and journalists
• Outreach Agent: Manages communications and knows when to follow up or escalate
• Analytics Agent: Tracks performance and provides actionable insights

The Solution

We built a comprehensive AI automation framework that transforms how Catalyst PR runs campaigns. By orchestrating internal applications and deploying specialized AI agents, we created a system that handles everything from data aggregation to content drafting, journalist outreach, and performance tracking.

Key Features:

• Campaign Ideation Agent: Generates data-driven PR campaign ideas based on trending topics and client objectives
• Content Drafting System: Automatically creates press releases, pitches, and outreach templates
• Journalist Discovery: Uses AI to identify relevant journalists and publications for each campaign
• Real-time Data Aggregation: Pulls insights from multiple sources to inform campaign strategy
• Performance Dashboards: Tracks campaign metrics and generates automated reports
• Outreach Automation: Manages journalist communications and follow-ups intelligently

Lessons for Other Agencies

• Give each agent one job. Small agents with a clear task are easier to test, improve and replace than one large system.
• Automate the steps that repeat. Research, first drafts, contact discovery, follow-ups and reporting happen on every campaign. Strategy and final judgement stay with your team.
• Connect the tools you already use. Orchestrating existing internal applications avoids a long migration before you see value.
• Report automatically. When dashboards update themselves, the team spends time on decisions instead of on spreadsheets.